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What is social media marketing?

Social media marketing is creating content to promote your products or business on several social media platforms like Facebook, Instagram and Twitter. The content should be customized to the platform it’s being shared on to assist you in promoting conversions and launching brand awareness.
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your business/brand. While social media marketing in its entirety is extremely beneficial to your product/business take off, your tactics will be different based on which social media networks your audience hangs out at.
Before we going deeper into social media marketing, let’s break down the tactics by each social media platform.
Facebook Users: 2.2 billion
Audience: Generation X and millennials
Industry impact: B2C
Best for: Brand awareness; advertising
Twitter Users: 335 billion
Audience: Primarily millennials
Industry impact: B2B and B2C
Best for: Public relations; customer service
Instagram Users: One billion
Audience: Primarily millennials
Industry impact: B2C
Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
LinkedIn Users: 645 million
Audience: Baby boomers, Generation X, and millennials
Industry impact: B2B
Best for: B2B relationships, business development, and employment marketing
YouTube Users: 1.9 billion
Audience: Millennials, closely followed by Generation Z
Industry impact: B2C
Best for: Brand awareness; entertainment, and how-to videos
Snapchat Users: 300 million
Audience: Primarily Generation Z
Industry impact: B2C
Best for: Brand awareness; advertising
Pinterest Users: 250 million
Audience: Primarily older millennials and younger baby boomers
Industry impact: B2C
Best for: Visual advertising; inspiration
Now that we’ve detailed the basics of each social media network, let’s talk about why social media marketing is beneficial for your business.

Benefits of Social Media Marketing

There are so many reasons why your company should use social media marketing. Below is a list of the four most beneficial reasons to ponder. Let’s dive in.
1. Increase Brand Awareness Over 3.2 billion people on social media globally in 2018. Due to just the amount of people on social media, you can see why your business should share content related to your products as well as details of the company via a platform or two has the ability to create your brand awareness and increase its exposure.
In fact, social media has been linked to increased brand awareness by engaging the audience . Social engagement includes things comments, likes, shares, and re-posts. Social media lets you promote brand awareness by directing traffic straight to your site. You can do this by adding links to your website in your posts,profile or bio.

Crate Leads and Increase Conversions

Sharing your products on social media is an easy way to increase lead generation as well as conversions, in turn increase sales because you’re advertising to people who have a desire to engage with you by following you.
Here are a few examples of how you can use social media to create leads.
Use contests for your followers and visitors to take part in your social media profiles. Link your website and offers in the bio sections of the profiles.
Host live videos to make inform about products and give updates or details about exciting news at your company.
Implement a social media marketing campaign on one of your channels. Sell your products through your social profiles. You can enable Facebook’s Shop Section or Instagram’s Shopping feature on your profiles. These areas will allow your followers to click on products you’ve shared in posts to see info such as price, material, and size. Then, visitors can proceed to checkout through the platform and get the product straight from you.

Keep and Increase Relationships With Customers

Connecting and engaging with your social media peeps, will allow you to be able to create lasting relationships between them and your business. This can occur with interacting with them on your posts, answering their questions and comments, and giving great customer service. Followers can have questions about your products that you can answer, their pain points, or create giveaways to assist you to build trust and show them how much you value their support.

Learn From Business Competitors

Social media is a great way to keep an eyes on your competitors — whether that’s in reference to their social media tricks, the products being promoted, the campaigns they’re running, or their level of interaction with followers.
Social media gives you a chance to get a look at what is and is not working for your competition, and therefore assists you to figure out what should or shouldn’t differ as far as your company’s direction. Looking at the social accounts of your competitors can make you evaluate your marketing as if it stands out and is your brand as unique as you thought.

How to Create a Social Media Marketing Strategy

Know your buyers personas and your audience know which social platforms you will use to market on build one of a kind and content that grabs their attention
Schedule and organize for your posts look into depth at your results and its impact













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The challenge and opportunity of social media
Social media,is fast and growing. Algorithms need to be updated, users change platforms, and new features make it hard to reach people and build a loyal group.
It’s a social world, and businesses must be as social. Branding, content, and strategic layouts across the correct channels work, social becomes an engine for amazing growth.



US Axis is more than a social media agency. Our team of talented planners, copywriters, designers, and paid media specialists, US Axis delivers the engaging and click-worthy social media presence. We will help you with choosing social media platforms that are right fit for your business, give you plans to keep and maintain your online presence, as well as showcase how to make the most of your hard work.

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