INFLUENCER MARKETING

The technical skill and battle-tested processes
to deliver high-performing websites.

Get a Website Analysis

WHY CHOOSE US FOR

INFLUENCER MARKETING

OPEN CHAT

Matching brands with the right representatives in digital
With so many companies trying to get their attention, consumers now a days are highly selective with their trust. To make it through, brands are using advocates to spread their influence on the audiences they hold – which is where influencers shine.
Influencer marketing is mainstream, That’s why it is no surprise that companies want to have an influencer – or many influencers – on their team. But it’s not like magic pill that works for all. Instead of chasing the biggest names in the industry with the most likes, companies need to identify and connect with people that reflect their values to support their brands.
US Axis uses strategic and social marketing plans to act as digital duo, leaving out and selecting a few that authentically represent your companies brand. By doing the hard work of making connections and building relations over time, we achieve superior results.

HAPPY CLIENT

Do not expect influencers, no matter how many you hire or how expensive they are, to generate direct sales.
You may get a non-trackable halo effect, or they may drive people to your newsletter, or increase your social media follower numbers, or boost click-through to your site. But if you expect to be able to set a sales benchmarks — like for every 10,000 followers, you expect to see 10 (or 3) sales— you will be disappointed, over and over again.
There are industries that may not be subject to this rule, cosmetics industry can be an exception. And there are the unicorn influencers, who might trigger an item to sell out with a single post. But still, if that unicorn is costing you $5,000 for a post, even selling out an item will not wind up being profitable, especially when the margins are fairly tight like a $40 dollar profit on an average sale of an item on a fashion website.

DESIGN SELECT

Follower numbers are not a helpful metric. Neither are engagements. I’m not going to rehash this. Every legitimate outlet has covered how ridiculously easy it is to buy followers. It is easy to purchase engagements. If you don’t understand that by now, you’re not reading the trendy mags and New York Times. You might be reading misleading op-ed posts on any number of content platforms talking about how crucial influencer marketing is. Those op-eds are all written by firms who have an influencer or want to sell you an influencer.

COMMUNICATION

True follower count and published follower count are not always in true sync with the audience.There’s no sure way to tell what percentage of a person’s follower numbers are real. No social channel allows it. One did attempt, and while the company was reluctant to share how it arrives at the numbers, it’s pretty well aligned with the lowest realistic assessment of how many actual followers a given by an influencer.

DEVELOPMENT

Platforms may tap into the Instagram. Ask your potential Influencer marking agency how they are planing to utilize this apporach in your best interests.
Platforms are able to access the Instagram API — and through that, some of the only true data available to brands and marketers.Instagram is giving access to third parties again. It’s limited, but some are using this access to let their Verified Influencers and brand clients run campaigns while connected in the API, so that the Reach metric is not potential, it’s real.

TESTING

Influencers and bloggers want to monetize after 6 months.
Most of an influencer/blogger’s sell authentic messaging, but the strongest and most heartfelt message we received from reaching out to a few hundred bloggers was overwhleming silence. Most people wanted to get paid for posting. By using MailChimp, we saw that more than 70% of recipients answered recent email. Five responded. They all wanted paid partnerships.
Exceptions do exisit, for sure! In fashion and style, you can find one lovely, professional influencer in a group of 20. And typically, those who stay in the business for more than 5 years come to understand the real business of content marketing.US Axis believes influencer marketing is here to stay, just as content marketing is. Not wanting to scare you away from it! Just don’t look for a easy fix or something fully automated that an increase your business over night. Us Axis will put an important lens on your influencer marketing plan.

WE SHOW OUR

OUR PROGRESS

BRANDING

80%

DESIGNING

88%

DEVELOPMENT

76%

SEARCH ENGINE OPTIMIZATION

95%

WE PROVIDE

OUR SERVICES

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • Maecenas ultrices lacus pretium
  • dolor euismod, sed consequat libero euismod.
  • Donec diam erat, laoreet non congue
  • Suspendisse ac mi quis lacus ultricies tincidunt.

CREATE A TECH STRATEGY

PLANNING

Matching brands with the right representatives in digital.
With so many companies trying to get their attention, consumers now a days are highly selective with their trust. To make it through, brands are using advocates to spread their influence on the audiences they hold – which is where influencers shine.

DELIVER A COMPLETE SOLUTION

WEB DESIGN

Influencer marketing is mainstream, That’s why it is no surprise that companies want to have an influencer – or many influencers – on their team. But it’s not like a magic pill that works for all. Instead of chasing the biggest names in the industry with the most likes, companies need to identify and connect with people that reflect their values to support their brands.
US Axis uses strategic and social marketing plans to act as digital duo, leaving out and selecting a few that authentically represent your companies brand. By doing the hard work of making connections and building relations over time, we achieve superior results.

Build a

Beautiful Website

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus rhoncus
tristique ipsum. Curabitur volutpat,

Read More

CONTACT US

Ready to speak with a marketing expert?

Give us a ring

(949)502-8996

  • Leading Digital Marketing Agency
  • 700+ Websites Launched
  • $100M+ Client Revenue Generated