E-COMMERCE DEVELOPMENT

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E-COMMERCE DEVELOPMENT

What is a eCommerce development?

eCommerce websites are the digital, virtual storefronts that accommodate eCommerce. eCommerce is a term that includes all transaction that takes place on the internet.
Any website with eCommerce ability and functionality lets customers purchase a good or service is an eCommerce website.
In the beginning the earliest eCommerce transactions took place by phone calls and emails.
At the earliest stages of development, effective eCommerce websites are designed to:
Facilitate Revenue by:
Maximizing the major quantity of transactions. Maximizing “average order value.” Steering online users to the best profitable products and categories. Pushing brand loyalty, repeat customers, engaging audiences. Streamlining checkout and other vital conversion channels. eCommerce websites can vary from template driven plug-and-play shopping carts to complex eCommerce websites that cost huge amount of dollars to develop and maintain. At US Axis we keep it in the price range you are aiming for.

How Do eCommerce websites work?

eCommerce websites work by taking many steps, website code, the database, and 3rd party applications such as a payment processor or payment gateway.
eCommerce websites also use SSL certificates to secure and encrypt all transferred data. Sensitive data, like credit card info, can never be kept within the website’s database unless the website follows to all mandated regulations, like PCI Compliance.

eCommerce Websites Typically Work Like This:

A potential client/customer visits the eCommerce website, whether through search engines, paid advertisements, referral traffic, etc. The eCommerce website connects to its database, which has tons of data about the website’s categories, products, product dimensions and weight, articles and content, images, etc. The website then requests this data to dynamically come up with any requested web pages. After going through the eCommerce website, a customer adds a product or service to their virtual shopping cart and decides to then check out. The shopper completes the checkout process and finalizes the transaction. The shopper’s credit card information is encrypted and sent to a Payment Gateway like Paypal etc…, to take care of the credit card processing.
Once the order is received, and the payment has goes through, the website usually gives an estimated delivery time frame, a transaction number, postal tracking number, etc. Majority the process is automated and part of a good eCommerce website’s core function. Orders are stored in the website admin and sent to an order fulfillment department. Order fulfillment can be done in-house or by a third-party company/drop shipper.
In the end, eCommerce websites offer many advantages when compared to traditional brick-and-mortar stores.

Pros of eCommerce Websites:

Increased market reach – you could capture global customer base.
Low costs for goods, services, shipping, etc.
Secure & encrypted transactions.
Shortened distribution chain.
Faster order fulfillment.
Better, more precise data for future sales forecasting.
Targeted markets can be razor-focused, based on age, demographics,
interests, etc.
The potential for anonymity

US Axis can assist you on creating and growing your online presence.

Popular eCommerce Platforms:

Majority of eCommerce websites, have some customization as well as, utilize a pre-existing shopping cart software platforms and integrated content management systems (CMS).
Dozens, if not hundreds of eCommerce website platforms available.
Below are the most common platforms used:
Magento
Onveos
Shopify
WooCommerce (a WordPress plugin)

How To Promote Your eCommerce Website

Driving traffic to your eCommerce website should be your main goal, whether you already have an eCommerce website or planning on having one.
SEO: Search engine optimization is the process of improving your website’s ability to rank in search engines for keywords related to your business.
PPC / Paid Advertising: Paid traffic is another excellent way to get traffic to your site. Paid traffic can be purchased from search engines, other websites, social media outlets, etc. The most famous paid traffic source is Google Ads use to be known as Adwords, which follows an algorithmically-influenced auction model. If you’re serious about PPC, we recommend leaving your PPC campaigns in our hands. Social Media: You can build brand awareness and leverage social media as an additional source of traffic to your website. Depending on your business, you may even be able to rely on social media traffic to drive a majority of your site’s traffic. Some social media platforms make more sense than others depending on your industry. Your business should decide which make the most sense and focus most of your efforts on those funnels. You should consider are Facebook, Twitter, Linkedin, Pinterest, Instagram, & Google My Business.
Referral: Referral traffic, whether organic or paid, on top of getting traffic. Network with authoritative voices like trade magazines, blogs, and what not in your sector of business to find qualified referral traffic.
Sales / Promotions: Online shoppers love taking advantage of special sales, promotions, coupon codes, etc. If you’re a standard eCommerce retailer, your shoppers will probably expect some special discount, or at least the illusion of some added-value. Lots of companies give customers a point earning system to throw in freebie’s for their loyalty to the brand or product.
US Axis would love to make your eCommerce website all that you envision it to be.

WE SHOW OUR

OUR PROGRESS

BRANDING

80%

DESIGNING

88%

DEVELOPMENT

76%

SEARCH ENGINE OPTIMIZATION

95%

WE PROVIDE

OUR SERVICES

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CREATE A TECH STRATEGY

PLANNING

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DELIVER A COMPLETE SOLUTION

WEB DESIGN

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Beautiful Website

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