BRAND IDENTITY

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BRAND IDENTITY

What is Brand Identity?

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Brand identity is the visible elements of a brand, like color, design, and logo, that identify and distinguish the brand in consumers’ minds.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. Your brand identity is the personality of your business and a promise to your customers.
As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”
Your product should leave an impression on your customers long after the sale. Brand identity is the way of forming that impression.

Why is brand identity so important?

As the statement of everything your business is and does, according to Purely Branded, a brand “lives and evolves in the minds and hearts” of consumers. Its identity, is vital to the business’s on going future.
So, if your brand is more than just its logo, how can you create what brands like Coca-Cola, Nike have done and tap into emotions people feel s they relate to these products. It is so crucial for you to try and develop such brand identity.
Make the consumer feel positive emotional links with your product that makes them keep coming back for more.

Brand Identity is “Face” of Your Business

For reasons, your brand’s logo is the “face” of your business. That face needs to do more than just look nice or interesting — a logo’s contribution to brand identity is associative, too. It depicts the to public what this logo stands for, what of your company stands for.
Brand Identity therefore establishes credibility and trust. Having a brand identity does not just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that creates a face, and maintains that face consistently over a long period of time, enjoys credibility with its competitors and trustworthiness with its customers.

Advertising Impressions

A brand identity is a mold for everything you would put on an advertisement for your business — regardless of it being a print ad, online, or a preroll commercial on YouTube. A brand that has a face in the industry as well as credibility is totally ready to promote itself and make lasting impressions on potential buyers.
Your Company’s Mission
When you make an identity for your brand, you’re giving it something to represent. This gives your company a purpose, a mission statement. We all know companies have mission statements, right? Well, you can’t have a mission statement without first allowing it to have a brand identity.
Generating New Customers and Delighting Existing Ones A brand identity — that has a face, trust, and a mission — pulls in people who agree with what your brand stands for. After these potential buyers become customers, that same brand identity gives them a sense of belonging. A good product creates customers, but a good brand identity promotes advocates.

How to Create a Brand Identity

Research your audience- the group you are addressing, give a value proposition, and competition.
Design the logo and a mold for it.
Integrate language you can use to form those connections, advertise, and embody on social media.
Know what to avoid and not do.
Keep an eye on your brand to maintain its brand identity.

SWOT Analysis

Finally, completing a SWOT Analysis can be helpful to better grasp as well as understand your brand. Keep in mind the characteristics of the brand will assist you look for characteristics you want to showcase in the brand. SWOT stands for:
Strengths: Positive characteristics of your business that provide an advantage over your competition.
Weaknesses: Characteristics that prove to be a disadvantage to your business.
Opportunities: Changes and trends in your industry that offer opportunities for your business.
Threats: Elements in the environment or industry that may cause problems for your business.
US Axis will take you to the next level and help you create that brand identity you have been looking for.

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