The technical skill and battle-tested processes
to deliver high-performing websites.
Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality.
While design expertise is important, only a blending the art of design with marketing science can have a real impact on your business. Here’s what to look for:
Think about the holistic view. Awesome designers pay close attention to the smallest details, they also keep the big-picture perspective on the role of collateral in building your business.
Keep a tactical mindset. Good partners plan strategically, making designs people get, customers feel empowered by, and which perfectly capture a brand’s personality.
A wealth of experience. A strong design partner has worked with brands both big and small across multiple industries – and has the experience to prove it.
Brand collateral – from packaging and print to business cards and t-shirts – is about getting your brand noticed and strengthening the bond between company and customer. Putting truly memorable collateral in the hands of your customers requires great design – not to mention branding worth showing off in the first place.
As a full-service branding and marketing company US Axis,knows there’s a lot more to creating powerful brand collateral than just slapping a logo on a product. Our designers add to your marketing toolkit with creating eye-catching designs, applied to the right products in the correct manner.
Icons are the most under-utilized brand collateral resource.
People usually feel that icons add another nice design to their website. But, icons are so much more than pretty graphics.
Icons can convey a message, they are a powerful tool, they ask people to take action or create a mood. They help in faster understanding and communicate as well as reinforce brand recognition, setting you apart.
US Axis can created beautiful icons to get you started
Business documents aren’t usually considered when creating brand collateral. Everyone likes to concentrate on the “fun” side of branding. However, anything that your audience interacts with should be properly branded.
Keep in mind that anything that your client interacts with needs to be branded. What areas of your business is left unbranded? Maybe, your questionnaires, contracts or media kits?
Do you attend trade shows? Maybe you have an upcoming sale or event you want to promote?
Promotional materials are a big part of brand collateral. They can include all sorts of things like pens, hats, t-shirts, notepads, direct mailers, flyers, brochures. The list goes on and on. Promotional materials can have a big impact on calling people to action, establishing brand identity and getting people excited about business.
SEARCH ENGINE OPTIMIZATION
US Axis uses new technologies, like chatbots, so customers can interact and this tool has proven itself to be critical for every brand. AI is helping brands to be more interactive when it comes to keeping customers engaged. Research has shown us that many consumers prefer to connect via live chat than by making a phone call or sending an email. This allows them to interact with your brand and receive relevant messages in their inboxes. A live chat option gives them
assistance while browsing.